I am pleased to announce that the paper “Pricing Quality Attributes of Internet Domain Names: A Hedonic Model for Words” has been accepted for the 2014 Americas Conference on Information Systems. It is joint work with Prof. Claudia Loebbecke from Cologne University.
The study develops a hedonic pricing model for domain names. The core findings are:
- Domain prices depend on quality attributes and can be partially predicted based on factors like TLD, domain length, number of searches for keywords and many more. The model presented in the paper is far from being useful for practioners trying to value individual domains – it shows, however, that it is possible to build such models.
- Domains that are sold at fixed prices are, on average, of lower quality than domains that are sold in negotiated deals. Sellers concentrate their attention on the high value targets. The study does not make any claims on which sales form provides better results for sellers.
- It is difficult to predict which domains will be developed into full websites after a sale. Still, domains that are developed sell for higher prices than those that are not used or parked after the sale.
- The price premium for domains that are later developed has the same magnitude for fixed price and negotiated deals. We find no evidence of sellers being able to discriminate between domain investors and domain end users.
The full paper can be downloaded here: Hedonic Prices For Words